Alongside the release of its Legacy Collection, Coach chose to commission a social art project to build buzz surrounding its new line. Participants in Coach ColorTag are encouraged to tag their favorite colors from Coach products over the years. Votes are then tallied and placed in a data visualization.
Agency – Poke New York
George spent too much time on the computer when he was a teenager, so now he's a web designer and developer. In his free time, he enjoys taking photos and wrestling bears.